Sotheby's to sell oldest Macallan / New $120bn hospitality fund / Top marketing moves in September

Posted By: mr.b - 5:17 AM
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Auctioneer Sotheby’s is gearing up to sell the second part of The Ultimate Whisky Collection and a new Macallan range comprising of six single malts aged over 40 years.

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New legislation that provides a US$120 billion fund to support struggling bars and restaurants has been passed by the US House of Representatives and is now awaiting approval from the Senate.

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Last month's most notable marketing campaigns included a new art-themed competition from Italian aperitivo Italicus, and time-inspired initiatives from Scotch whisky brands Bowmore and Glengoyne.

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Irish whiskey brand Bushmills has kicked off the Rare Casks Series with the release of a 28-year-old single malt matured in ex-Cognac barrels.

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Spirits producer Diageo has revealed its first line extension for Villa Ascenti gin and appointed Christie Knight as brand ambassador for Great Britain.

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Drinks group Radico Khaitan has released what is thought to be the world's first single malt whisky finished in Indian Cabernet Sauvignon casks, called Rampur Asava.

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American rock band Kiss has partnered with Swedish drinks company Brands for Fans to create a new line of branded spirits.

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In other news...

Mark Reynier's US$25 million Renedage Rum Distillery in Grenada began production last month.

The East London Liquor Company debuted a new design across its range to emphasise its liquid.

Irish Distillers created its largest marketing campaign to date for Redbreast whiskey.

 

Top 10 most popular stories

 


Walsh Whiskey
Carlow, Ireland
Elixir Distillers
London, UK
Glenrinnes Distillery
UK

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