Brown-Forman considers $96m expansion / Labelling laws must not stifle creativity / Marketing moves in October

Brown-Forman considers $96 million distillery expansion US drinks firm Brown-Forman is contemplating a US$96 million expansion of its Louisville distillery to meet forecasted demand for Bourbon. Read more...   Portman Group CEO: New labelling laws must not suppress creativity As lawmakers debate an increase in product information on spirit labels, the Portman Group's CEO has warned that producers must "strike a balance" to prevent brands from becoming indistinguishable from one another. Read more...   Top 10 spirits marketing moves in October 2020 Last month's most notable marketing campaigns included a video tour of the Hendrick's Gin Palace, a Day of the Dead-themed initiative from Patrón and Italicus' city-inspired cocktail competition. Read more...     Teeling unveils ginger beer cask-finished Irish whiskey Dublin-based Teeling has partnered with London's Umbrella Brewing to create what is thought to be the first Irish whiskey finished in ginger beer casks. Read more...   Nemiroff promotes Inked Collection  Ukrainian brand Nemiroff hosted the five-day Digestive Festival last week to highlight the versatility of its flavoured vodka range. Read more...   Gordon & MacPhail names Speyside distillery  Scotch whisky bottler Gordon & MacPhail has named its new Speyside distillery The Cairn, which is due to open in spring 2022. Read more...     Laphroaig Opinions Welcome campaign returns with new film Beam Suntory-owned Laphroaig has launched a new film as part of its Opinions Welcome campaign, which sees consumers taste the Islay Scotch whisky for the first time. Read more...   In other news... Bars in England will be forced to shut from Thursday under new lockdown measures. The second part of the Ultimate Whisky Collection sold for US$1.4 million at auction. Anno Distillers created what is thought to be the world's strongest gin, with an ABV of 95%.   Top 10 most popular stories   1. Kiss debuts Black Diamond rum   2. Diageo to buy Chase Distillery   3. William Grant CEO resigns   4. Richard Paterson joins Wolfcraig Distillery   5. Can alternative agave spirits go mainstream?   6. Beam Suntory to pay $19.6m penalty in bribery case   7. UK consumers favour rum during lockdown   8. Rosebank 30-year-old marks new chapter for distillery   9. Glasgow Whisky releases 30-year-old Macallan 10. The challenges facing American whiskey investments   Latest spirits industry vacancies Customer Services Administrator The Whisky Exchange London, UK Master Distiller/Distillery Manager Killarney Brewing & Distilling Company Killarney, County Kerry, Ireland Customer Services Administrator - Fixed Term Contract The Whisky Exchange London, UK Trade Sales Spiritrade London, UK Post a job now and get your vacancy seen by over 600,000 potential candidates on the world's leading spirits industry site. For more information call +44 (0)20 7803 2427 or email lewis@unionpress.co.uk.

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