Brown-Forman to invest in Jack Daniel's / Scotch gains protection in Spain / What's on this weekend

Posted By: mr.b - 4:56 AM
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US drinks firm Brown-Forman will invest in a new campaign for Jack Daniel’s after the whiskey brand recorded a double-digit decline in Q1.

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Trade body the Scotch Whisky Association has signed an agreement with the Spanish Civil Guard to further protect the category from illegal marketing and sales in Spain.

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From grow-your-own garnish kits to a shower-themed karaoke series, we've listed the top events and activations to guarantee a fun-filled weekend. 

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Jeff Arnett, master distiller of Tennessee whiskey brand Jack Daniel’s, has stepped down after 12 years in the role.

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Luxembourg-based Amber Beverage Group has acquired 220 hectares of agave fields in Mexico to support its Tequila production.

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As head of the largest independent family-run Cognac house, Cyril Camus is paving the way for the next generation. He tells The Spirits Business about the brand’s global success, but also his frustrations with the lack of evolution in the category’s regulations.

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Diageo has appointed Pierrick Guillaume as the new manager of Lagavulin distillery on Islay.

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Tequila brand Mi Rancho has been granted a Royal Warrant in Ethiopia and will be the exclusive Tequila of the country’s royal family.

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