Pernod FY sales slump / Snoop Dogg creates gin / Top marketing moves in August

Posted By: mr.b - 5:10 AM
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French drinks group Pernod Ricard reported a 9.5% organic sales drop in its 2020 full-year financial results after the Covid-19 pandemic significantly impacted its travel retail and on-trade sales.

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Rapper Snoop Dogg has released a strawberry-infused gin brand in the US, called Indoggo.

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Atopia Frankie Bridge

From Patrón's Margarita-making smart coaster to celebrity brand ambassadors for low‐ABV ‘spirit’ Atopia and mixer producer Franklin & Sons, we round up some of the best initiatives from August.

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Independent bottler Gordon & MacPhail will release four single malts to mark its 125th anniversary this year, including a 47-year-old whisky from Coleburn Distillery in Speyside.

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More than half of UK drinkers aged between 18 and 34 choose flavoured gin over classic juniper-led bottlings, according to a new survey.

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Fluere Smoked Agave

Non-alcoholic 'spirit' brand Fluère has added a zero-ABV 'mezcal' to its portfolio, called Fluère Smoked Agave.

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Cumbria's The Lakes Distillery has released a single malt matured in Port casks as the first expression in its new Whiskymaker's Editions range.

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Copenhagen-based Empirical Spirits has created a bottled cocktail with Electric Bing Sutt to support the bar's reconstruction after it was destroyed during an explosion in Beirut last month.

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