Pernod FY sales slump / Snoop Dogg creates gin / Top marketing moves in August

Pernod FY sales slump as Covid-19 bites French drinks group Pernod Ricard reported a 9.5% organic sales drop in its 2020 full-year financial results after the Covid-19 pandemic significantly impacted its travel retail and on-trade sales. Read more...   Snoop Dogg creates Indoggo Gin Rapper Snoop Dogg has released a strawberry-infused gin brand in the US, called Indoggo. Read more...   Top 10 spirits marketing moves in August 2020 From Patrón's Margarita-making smart coaster to celebrity brand ambassadors for low‐ABV ‘spirit’ Atopia and mixer producer Franklin & Sons, we round up some of the best initiatives from August. Read more...     Gordon & MacPhail bottles 47-year-old Coleburn whisky Independent bottler Gordon & MacPhail will release four single malts to mark its 125th anniversary this year, including a 47-year-old whisky from Coleburn Distillery in Speyside. Read more...   Younger drinkers prefer flavoured gin  More than half of UK drinkers aged between 18 and 34 choose flavoured gin over classic juniper-led bottlings, according to a new survey. Read more...   Fluère Smoked Agave launches as no-ABV 'mezcal' Non-alcoholic 'spirit' brand Fluère has added a zero-ABV 'mezcal' to its portfolio, called Fluère Smoked Agave. Read more...   Lakes unveils Port cask-finished whisky Cumbria's The Lakes Distillery has released a single malt matured in Port casks as the first expression in its new Whiskymaker's Editions range. Read more...   Empirical launches bottled cocktail to help damaged Beirut bar Copenhagen-based Empirical Spirits has created a bottled cocktail with Electric Bing Sutt to support the bar's reconstruction after it was destroyed during an explosion in Beirut last month. Read more...   Latest spirits industry vacancies Digital Commercial Editor The Drinks Business London, UK Trade Marketing Manager Speciality Brands London, UK International Sales Manager Elixir Distillers London, UK Post a job now and get your vacancy seen by over 600,000 potential candidates on the world's leading spirits industry site. For more information call +44 (0)20 7803 2427 or email lewis@unionpress.co.uk.

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