Death & Co x HELM - Interview Series

Meet the Bartender: Jay Taft

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Meet the Bartender Jay Taft What's something as awesome as a new release here at HELM? The people that wear them. Since our collaboration, we've been excited to see the special edition styles being sported by our friends over at Death & Co. Hardworking, adept, and of course stylish, here is our second edition of the Interview Series with their Death & Co. NYC bartender, Jay Taft. How long have you been at Death & Co.? I Started at Death and Co. NYC three years ago as a barback. I have been bartending for a year and half now - for me, my proudest moment was being promoted to Bartender at D&C. I couldn't have been asked to join a more dedicated team. The passion and the determination that everyone puts forth in that building every night makes me feel right at home. Describe your personal style in 10 words or less...  I was born in September and from New England so naturally I am attracted to neutral fall colors. Olive, Khaki, camel, nude, taupe, you name it! I'm a t-shirt and jeans kind of guy with a serious jacket obsession as well. I love layering my pieces. You know the vibes. Person you would most like to create a cocktail for or share a drink with? If I could travel back in time I would have loved to create and share a drink with Sam Cooke. The legendary singer, icon, and humanitarian was unapologetically himself all the time. Stories about him lighting up every room he entered is something I would have wanted to witness for myself. Best music to enjoy a cocktail to - I enjoy listening to Motown hits when working. It seems to always please the guests at the bar while simultaneously setting the mood. I can always sense a guest enjoying sips of their cocktail, engulfed in deep conversation, as I witness them tapping their fingers to the beat of the song against their cocktail glass. Favorite Drink To Make At Home Keep it simple! That's how I approach cocktails at home. I love a good spritz. My go-to right now is a play on Calvados and tonic. Calvados Spritz at Home 1.5 oz Calvados  1 oz of your favorite tonic Top that off with Sparkling dry cider Method: Build all ingredients in glass  Glass: Wine Glass Garnish: Lemon Twist   One thing you've picked up during quarantine - Cycling. I bought a road bike during quarantine and started riding 50-100 miles per week. Moving from Brooklyn back to Connecticut allowed me to take full advantage of the outdoors. There's nothing more therapeutic than spinning at 18-20 miles per hour on two wheels on the open road. Favorite self-care ritual… Working in the hospitality industry we often think we need to constantly be moving in order to be efficient. The most important tip I realized during quarantine is to slow down. I meditate every morning for about 10-20 minutes before I make myself a cup of coffee. I find that a clear mind allows me to focus on what I wish to achieve for that day.   How long have you been at Death & Co.? I came to Death & Co for Alex Day. His approach to the industry is remarkable. I've been at the Denver location since the opening in May 2018. I started as bartender and worked my way up to Bar Manager.    Describe your personal style in 10 words or less...  If it comes in black, I own it. The HELM x Death & Co collab is stylish enough to step outside of the bar yet dependable and comfortable enough to wear behind the bar. I would pair either style with black Levi's.  See the Full Interview Here Want to take a closer look at the Special Edition releases from Death & Co. x HELM? Shop Here A "Master Class" Giveaway Death & Co., HELM + Rabbit Hole Distillery  Over $2000 worth of goods to win, and three winners taking home exclusive prizes, it's easy to enter and a perfect way to round out the season.  Click the button below to see how to enter and exactly what you could be taking home. Enter Here No risk. All reward. Free shipping and free returns on every pair of HELM boots. SHOP NOW Copyright © 2020 HELM Boots. All rights reserved. You are receiving this email because you signed up at www.helmboots.com HELM Boots 1200 East 11th St. Suite 101 Austin, TX 78701 No longer want to receive these emails? Unsubscribe.   ‌