Diageo Bar Academy Masterclass: Guide to Incorporating Takeaways to Drive Sales Calling all bartenders and bar owners!
Diageo Bar Academy will host a FREE live masterclass this Wednesday 21 October at 2pm BST on how to create a successful cocktail delivery and takeaway service. As the bar industry faces increased challenges, this a great opportunity to explore takeaway and delivery as a revenue stream, with insight into how to push sales and how to stand out in the market. Host Tess Posthumus, co-owner of Amsterdam bars Flying Dutchmen Cocktails and Dutch Courage Cocktails, and special guest Vijay Mudaliar, founder of the world-renowned bar Native, in Singapore, will be sharing their valuable experience of introducing takeaway and delivery successfully, giving lots of opportunities for questions throughout. What to expect: 1. A guide to how businesses can integrate takeaway cocktails into their service model profitably. 2. Dos and don’ts of running a successful cocktail delivery service. 3. A Q&A session and a checklist for successful cocktail delivery. Attendees will also receive exclusive tools for successful cocktail delivery and an official Diageo Bar Academy Certificate once completed. Please note: This masterclass features an option for real-time translation in Portuguese and Spanish.
To sign up for the masterclass, visit https://bit.ly/3dqcb4A
Future masterclasses
Diageo Bar Academy will hold its next masterclass on 25 November, which will focus on the theme ‘Leading Well’. It will be hosted by London Cocktail Club founder JJ Goodman, Iain McPherson, co-owner of Panda and Sons in Edinburgh, and Madeleine Geach, head of culture at Hawksmoor.  | 
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