Sotheby's to sell oldest Macallan / New $120bn hospitality fund / Top marketing moves in September

Sotheby’s sale to include oldest Macallan  Auctioneer Sotheby’s is gearing up to sell the second part of The Ultimate Whisky Collection and a new Macallan range comprising of six single malts aged over 40 years. Read more...   New $120bn fund could help US bars New legislation that provides a US$120 billion fund to support struggling bars and restaurants has been passed by the US House of Representatives and is now awaiting approval from the Senate. Read more...   Top 10 spirits marketing moves in September 2020 Last month's most notable marketing campaigns included a new art-themed competition from Italian aperitivo Italicus, and time-inspired initiatives from Scotch whisky brands Bowmore and Glengoyne. Read more...     Bushmills launches 28-year-old whiskey Irish whiskey brand Bushmills has kicked off the Rare Casks Series with the release of a 28-year-old single malt matured in ex-Cognac barrels. Read more...   Villa Ascenti names first brand ambassador  Spirits producer Diageo has revealed its first line extension for Villa Ascenti gin and appointed Christie Knight as brand ambassador for Great Britain. Read more...   Rampur debuts Cabernet Savignon-finished whisky Drinks group Radico Khaitan has released what is thought to be the world's first single malt whisky finished in Indian Cabernet Sauvignon casks, called Rampur Asava. Read more...     Rock band Kiss moves into spirits  American rock band Kiss has partnered with Swedish drinks company Brands for Fans to create a new line of branded spirits. Read more...   In other news... Mark Reynier's US$25 million Renedage Rum Distillery in Grenada began production last month. The East London Liquor Company debuted a new design across its range to emphasise its liquid. Irish Distillers created its largest marketing campaign to date for Redbreast whiskey.   Top 10 most popular stories   1. Industry condemns ‘sexist’ language in Whisky Bible   2. Brands reject Whisky Bible following ‘vulgar’ reviews   3. Ardnamurchan launches first single malt whisky   4. Macallan unveils final Edition Series whisky   5. Clean Liquor Co raises £7m to expand globally   6. Jameson launches stout barrel-finished whiskey   7. A Tale of Cake taps into Glenmorangie’s sweet side   8. Milk & Honey to close for good   9. TOTC names Spirited Awards 2020 winners 10. Hennessy XO celebrates 150 years with £15,000 decanter   Latest spirits industry vacancies Commercial Manager Walsh Whiskey Carlow, Ireland International Sales Manager Elixir Distillers London, UK Distiller Glenrinnes Distillery UK Post a job now and get your vacancy seen by over 600,000 potential candidates on the world's leading spirits industry site. For more information call +44 (0)20 7803 2427 or email lewis@unionpress.co.uk.

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