NEW from the drinks business and The Spirits Business – The Spring Blind Tasting 2021
the drinks business and The Spirits Business have achieved worldwide drinks industry recognition over the last 15 years with our Global Masters series of wine, spirits and beer blind tastings.
However, in that time, the range of wines and spirits exported around the world from different regions and countries has dramatically increased. There has also been tremendous product innovation including new wine and spirit styles, beers, ciders, low- and no-alcohol options, pre-mixed drinks, premium flavoured drinks, and a wealth of products packaged using new materials and formats. The consumer has never been faced with so much choice.
For this reason, we have decided to launch a new annual Spring Tasting which can include any kind of wines, beers, spirits or other drinks that may not currently be covered in our Global Masters series. These blind tastings, with high-level, specialist judges have provided an invaluable benchmarking reference to the global trade.
The blind tasting will take place in February 2021 with the results published in March in print and online, and with the option to include medal-winning wines and spirits at our very popular spring consumer event to give further profile and field marketing exposure to both a consumer and trade audience.
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There are different reasons why you might want to enter the Spring Tasting, and we can offer packages of activity in co-ordination with your entries to meet different needs, including single entries, portfolio entries and block entries for regional promotional bodies.
If you have any queries or questions we would be happy to answer them at awards@thedrinksbusiness.com | 
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